Launched in 1998, MTV's Emmy Award winning Staying Alive campaign seeks to help prevent HIV and AIDS by empowering youth to protect themselves, fight stigma and discrimination, and engage businesses, media and organisations to form their own response to HIV and AIDS. The campaign includes long-form programming, such as documentaries, concert events, discussion programmes, along with public service announcements, sexual behaviour polls, a dedicated, multi-lingual Web site (www.staying-alive.org), and off-air marketing and grassroots promotions. Staying Alive campaign partners include UNAIDS, UNFPA, Sida, the Kaiser Family Foundation, and Family Health International's YouthNet, among others.

MTV base is a 24-hour English language music television channel reaching 48.5 million African viewers in 10.5 million households in 48 countries in sub-Saharan Africa. MTV base is available on satellite (pay-TV) on DStv (pan-Africa) and on terrestrial television on partner stations Metro TV (Ghana), Nation TV (Kenya), Silverbird TV (Nigeria) and WBS-TV (Uganda). Targeted at mass African youth, MTV base is MTV's first bespoke channel for the African market and features the continent's broadest mix of contemporary artists and music genres. Launched on 22 February 2005, MTV base combines African and international music genres relevant to young African viewers including R'n'B, dancehall, hip-hop, kwaito, hip life, reggae, zouk, m'balax and Afrobeat, celebrating the cultural vibrancy and creativity of African music and artists. MTV Networks Africa operates through MTV Networks Europe (a partnership between MTV Networks Europe Inc and Viacom Networks Europe Inc).

UNFPA, the United Nations Population Fund, is an international development agency that promotes the right of every woman, man and child to enjoy a life of health and equal opportunity. UNFPA supports countries in using population data for policies and programmes to reduce poverty and to ensure that every pregnancy is wanted, every birth is safe, every young person is free of HIV/AIDS, and every girl and woman is treated with dignity and respect.

YouthNet is a global program committed to improving the reproductive health (RH) and HIV/AIDS prevention behaviors of youth 10-24 years old. YouthNet works to improve and strengthen youth programs, services, and policy; conducts research on critical information gaps; and disseminates and promotes information, tools, and evidence-based approaches that address reproductive health and HIV/AIDS prevention for youth at national, regional, and international levels. The program is funded by USAID through a five-year cooperative agreement awarded in October 2001 to Family Health International (FHI), in partnership with CARE USA and RTI International.